December 15, 2023

How to become a Sales Analyst in 2024 - Career Path

A Complete guide to become a Sales Analyst in 2024 with free learning Resources

Sales analytics plays a vital role in helping businesses make informed decisions, optimize sales processes, and drive growth. A sales analyst is a key player in this domain, analyzing sales data to provide valuable insights and support strategic decision-making. If you aspire to become a sales analyst and delve into this exciting career, this comprehensive guide will outline the necessary steps, skills, and resources to help you achieve your goal.

What is Sales Analytics?

Sales analytics involves the interpretation, modeling, and analysis of sales data to optimize strategies, enhance sales performance, and achieve business objectives. It encompasses a wide range of activities, including evaluating market trends, customer behaviors, and sales team effectiveness. By leveraging advanced tools and techniques, sales analytics allows businesses to make data-driven decisions and gain a competitive edge.

What Does a Sales Analyst Do?

A sales analyst's primary responsibilities involve analyzing sales data, identifying patterns, trends, and opportunities, and providing insights to improve sales strategies. Their tasks may include:

1. Data Analysis: Analyzing sales data to identify trends, patterns, and sales opportunities.

2. Sales Forecasting: Predicting future sales based on historical data and market trends.

3. Performance Evaluation: Assessing the performance of sales teams and individual sales representatives.

4. Competitor Analysis: Studying competitors' sales strategies, market share, and product performance.

5. Recommendations: Providing recommendations to optimize sales strategies and improve sales efficiency.

Skills Required to Become a Sales Analyst

Soft Skills:
  • Analytical Thinking: Ability to analyze data and draw meaningful insights.
  • Communication: Effective communication of insights and recommendations to stakeholders.
  • Problem-Solving: Identifying challenges and devising solutions to improve sales processes.
  • Time Management: Efficiently managing time and prioritizing tasks to meet deadlines.
  • Team Collaboration: Working collaboratively with sales teams and other departments.

Hard Skills:
  • Data Analysis: Proficiency in data analysis tools like Excel, Tableau, or Power BI.
  • Statistical Knowledge: Understanding of statistical methods and their application to sales data.
  • Database Management: Familiarity with databases and data querying languages (e.g., SQL).
  • Market Research: Skills in gathering and analyzing market data to understand trends and customer preferences.

How much does a Sales Analyst make in India?

The salary of a sales analyst can vary based on factors such as experience, location, industry, and company size. According to Glassdoor, on average salary for Sales Analyst is ₹7,69,071 per year in the India. The average additional cash compensation for a Sales Analyst in the India is ₹1,02,685, with a range from ₹47,521 - ₹1,61,428. 

Companies Hiring

Several companies across various industries hire sales analysts. We’ve searched on LinkedIn for entry level position and here are some of the notable ones:

How to Become a Sales Analyst: Complete Guide

Step 1: Education and Qualifications:

This is 21st century but alas we still rely on traditional degrees and for ‘n’ reasons. So if you’re starting out in this field then you must obtain a bachelor’s degree in fields such as business, economics, statistics, or marketing. And if a degree isn’t not enough then consider pursuing a master's degree for a competitive edge.

But if you don’t have any of those degrees that doesn’t mean you can’t be one, in this case you need to begin with basics of sales processes, terminologies, and key performance indicators (KPIs)  and know the top to bottom of the companies you would like to work. Know their product well enough.

Duration: A degree would take 2-3 years and for those who don’t have a degree dedicate your first month to the following resources and then move on to steps ahead.

Learning Resources:

Online Learning:

Step 2: Familiar with Data Analysis Basics

Build a foundation in data analysis by learning the basic statistical concepts and tools like Excel, Google Sheets. You can start with the following courses and pick up other topics of your interest as you go along.

Learning Resources




Step 3: Get Proficient in CRM Softwares

Next learn some Customer Relationship Management (CRM) software commonly used in sales analytics. CRM systems are essential tools for Sales Analysts. Learning how to use CRM software is crucial for tracking sales activities, managing customer interactions, and extracting meaningful insights from customer data.

Some prominent CRM softwares: 

  • Salesforce
  • Microsoft Dynamics 365 
  • SAP
  • HubSpot

Learning Resources



YouTube: Salesforce training

Step 4 : Advanced Analytical Skills

Sales Analysts need strong analytical skills to interpret complex data sets. This involves learning advanced statistical techniques, data modeling, data mining, and machine learning applications related to sales analytics. Proficiency in tools like Tableau or Power BI for data visualization is also beneficial.

Learning Resources





Step 5: Understand Sales Analytics

Now focus on understanding sales analytics, forecasting, and trend analysis by either taking a course or reading books and learn how to interpret data to drive sales strategies and decision-making. In this particularly “Predictive analytics” is a crucial aspect of sales analysis. Sales Analysts use predictive models to forecast sales trends, customer behaviors, and potential opportunities. Learning how to develop and utilize predictive models helps in making informed business decisions.

Learning Resources




Step 6: Build a Portfolio

Now create a portfolio showcasing your understanding of sales analytics and data analysis which include projects, case studies, or simulations demonstrating your skills in analyzing sales data and providing insights. And post it on LinkedIn and Github.

Learning Resources

Step 7: Apply for Job

Consider internships, volunteering, or entry-level sales positions because it's beneficial to gain firsthand experience in sales or related roles to understand the dynamics of sales operations, customer interactions, and challenges faced in the field. This experience will enhance your ability to analyze sales data with a practical understanding of the sales process.

Sites to Apply :

Step 8: Build a Network

Finally, networking within the industry is key to finding job opportunities as a Sales Analyst. Attend industry events, join professional associations, and connect with professionals in the field as this will help you in advancing your career as a sales analyst.


Becoming a successful sales analyst requires dedication, continuous learning, and honing both technical and interpersonal skills. By following this guide and utilizing the suggested resources, you can embark on a rewarding career in sales analytics. Good luck on your journey!

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